Opt-In Newsletters
Having spent considerable time acquiring a visitor/customer in the
first place, it makes financial sense to market to visitors on a regular
basis.
Indeed, research shows that a potential customer is seven times
more likely to buy if they have had several contacts from the supply
company. This is entirely true of emails contacts as well.
As part of the ‘Conversion’ process, it is strongly recommended
to offer as many incentives as necessary to capture some data about
your visitors – especially their email address. Once captured
their details can be stored for future use on a database and emailed
at leisure with regards to product updates, news, events, promotions
– the list is endless.
Just as importantly – the database of potential customers can
be categorized – making marketing even more accurate. For example,
you can email different message to existing customers, potential customers,
trade customers, retail customers, customers who have bought certain
products etc. Again the opportunities are endless.
The benefits of ‘Email Newsletters’ include:
• VERY CHEAP marketing to your TARGET AUDIENCE.
• Customer Loyalty.
• Ability to impart offers/warnings etc VERY
QUICKLY.
• Measurability. You can see who’s read
emails – who’s responded etc.
• Accurate Mailings. Customers can log in and
update their own details & un-subscribe if they want to.